Dr. Kathy Cramer, Founder and Managing Partner, The Cramer Institute

Dr. Kathy CramerKnown among colleagues and clients for her boundless creative energy at The Cramer Institute, Kathy Cramer is passionate about possibilities and potential. She believes in big thinking, the power of presence, concocting new ideas, and never cooking the same meal twice.  She created and has dedicated her life to Asset-Based Thinking™ (ABT)  – a way of looking at the world that helps leaders, influencers, and their teams refocus and make small shifts in thinking that produce extraordinary impact. That impact has been experienced firsthand by clients such as DuPont, Prudential Real Estate, Starbucks, Microsoft, and others.

Dr. Cramer has written seven bestselling books including Change the Way You See Everything, which started the ABT Global Movement. She also won an Emmy, and was twice featured on the Oprah Winfrey Show, the highest rated talk show in American television history.  She delights in laughter the great elixir, is inspired by heroic stories of people overcoming adversity and “turning it on its ear,” and is on a noble quest to add the term “Asset-Based Thinking” to next year’s edition of Merriam Webster’s dictionary. Kathy is a psychologist and a dedicated, founding member of the ABT Global “Minds on Fire” Movement.

Dr. Cramer received her PhD in Psychology from St. Louis University. She earned her Master’s Degree in Psychology from DePauw University. She is a licensed member of the American Psychological Association.

Hank Wasiak, Co-Founder of the Concept Farm

Hank Wasiak is a communications industry leader who has worked with the corporate elite of global businesses and the former Vice Chairman of McCann-Erickson. He is a co-founding partner at The Concept Farm, best selling author, teacher, keynote speaker, three time Emmy award winning television host and a Reiki Master.

Hank teamed up with Kathy Cramer to create three books in the Asset Based Thinking Series:  “Change The Way You See Everything”, “Change The Way You See Yourself” and “Change The Way You See Everything  – For Teens”

A celebrated “Mad Man Turned Twitterholic”, Hank has seen and done it all in a marketing communications career that spans five decades. Today he is a leading advocate for harnessing the positive, disruptive power of digital communications and social media to build a new generation of asset-based “Open Brands”. Hank is a frequent speaker at interactive conferences, guest writer for Mashable and authors columns on Technorati’s blogcritics.org.

Hank earned a Bachelors degree in Business Administration from Pace University, an MBA in Marketing from the Baruch School of Business and is currently an Adjunct Professor at USC’s Marshall School of Business. He has also held an Assistant Professorship at Pace University and been a member of the teaching faculty at Eckerd College, the University of South Florida, and the University of Louisville.

Hank also devotes his time to his mighty cause, The American Heart Association, and serves on the AHA’s National Board of Directors.

Hank’s website: http:www.hankwasiak.com

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Kathy and Hank’s exciting new book.

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